SEO Marketing
Our Search Engine Optimization service contains everything from consultation, initial keyword analysis, deep keyword research, website redevelopment, building incoming links, submitting your site to search engines, and free detailed month-to-month reporting on its results. DevDesigner is committed to meeting the ever changing demands of Search Engines. Our thorough and affordable SEO service is backed by a team of web development experts who help meet all challenges to get our clients more traffic and web leads.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (or SEO) is the process of re-developing your web pages to properly communicate keywords (search phrases) to search engines. Search engines are constantly re-searching the internet for new websites or changes to existing websites. Our goal is to get these automated searching programs (known as crawlers) to associate a group of keywords to your website and to get your website to rank high for them. Thus your company website gains visibility and traffic for your target audience by making it easy for them to find you through search engine queries.
SEO Results
We've helped many of our clients break into top-page results on competitive markets. Using SEO to have your business ranked high saves costs on advertising by providing the same, if not better visibility. See how these results compared to the costs for one of our clients (www.biometric-internet-security-systems.com):
| Keyword | Yahoo Position | Altavista Position | Monthly Yahoo Searches | Est. #2 Placement on Adwords PPC for same keyword |
|---|---|---|---|---|
| biometric devices | 1st Page | 1st Page | 2,010 | $1.31 /click |
| biometric security | 1st Page | 1st Page | 1,230 | $1.25 /click |
| biometric software | 1st Page | 1st Page | 76 | $1.58 /click |
| biometric system | 1st Page | 1st Page | 220 | $1.54 /click |
| biometric security system | #1 | 1st Page | 169 | $1.44 /click |
These are the rankings of Internet-Biometric-Security-Systems, a current client of DevDesigner SEO. IBSS offers biometric security solutions to consumers and enterprises for affordably securing their private and mission critical data across all devices. The company needed a way to become visible to its potential customers on its exciting and new service, to gain this visibility we developed a search engine optimization strategy for their website. IBSS continues its SEO relationship with our company and relies on us for their search visibility. Search Engine Optimization continues to be a great option for use with or without Pay-Per-Click marketing. For example "biometric security" could cost upwards of $1/click for a 4-5 position (data retrieved 07/29/07), instead of paying premiums for paid-marketing, SEO gives our client the visibility they need on a basic and affordable fee. Learn more about our entire SEO process below...
Our Process
1. Initial Consultation & Keywords
Our analysts begin by checking the current status of your website to see where it stands in search engines and if our SEO services can be applied in full. With research software and manual searching, we gather data and determine the most trafficked and relevant words for your target audience. We then give you a detailed report on our findings and consult with you for the final keyword selection.
2. Content Creation
After a final list of target keywords is chosen for your website, we then move to implementation on your web pages. To integrate these keywords with your web pages, some pages may need content changes. Each page must have a certain balance of the amount of keywords (keyword density) it contains and how it's placed in content. The amount of content, its location, and header tags all play a part in how search engines rank you. Our experienced content writers will re-write your web pages to our guidelines and give you a sample of the changed content. You can then approve or re-write our proposed changes.
3. Website Redevelopment
After the final content changes have been approved, our SEO engineers will work with web programmers to properly re-develop your website. Our managing staff ensures your website is properly communicating its target keywords to search engines for ranking. This includes proper web coding, meta tags, titles, content/keyword implementations, and internal link structure among your web pages. The DevDesigner staff is completely committed to maintaining the design integrity and user experience of your website. 2007 DevDesigner
4. Link Development
After your website has undergone proper search engine optimization for ranking, it becomes important to higher those rankings. To higher your keyword rankings proper "link development" is applied. For a successful website, link development is critical. To increase the importance of your website and keywords to search engines, we link other websites to yours. One-way linking from directories or other related websites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of building quality links in high quantity to your website.
5. Submissions
After the entire optimization process is complete, we then submit your website to major search engines and directories. These include Google, Yahoo, AltaVista, Ask, MSN, HotBot, Lycos, and DMOZ (Open Directory). In addition to these submissions we add fee based directories such as Yahoo Directory Looksmart, Microsoft BCentral and other quality directories if you so choose. And lastly if your website has indexing problems we will create and submit "site maps" to Google and Yahoo through their programs.
6. Reporting
When you first request SEO services, we run your website through our ranking reports. This shows where your website currently stands with search engines. After the optimization process is complete we re-run these reports every 30 days to check up on your website's progress. These reports are emailed to you so that you may see how your SEO results unfold from month to month. In addition to these monthly ranking reports, our staff run weekly search engine monitoring to verify that your website has not been dropped by any of the major search engines. To ensure your satisfaction with our service we will periodically call you to check in, and we invite you to call our staff with any questions, anytime!